Adrian Friend, won the prestigious competition to design a new £1M Main Shop, one of three V&A Future Plan projects including New Exhibition Road Main Entrance designed by Amanda Levett (previously Future Systems) and New V&A Members Room by Carmody Groarke.
Part of the New Main Shop design proposal was to present innovative ways to refurbish the existing raised floor in the V&A Shop. Through research of the V&A archives at Blythe House we select unrealised wall paper and fabric design patterns by C. F. A. Voysey to generate a collection of unique floor tiles. We will transform Voysey’s design digitally into continuous clay extrusions, controlled by an industrial robotic arm, to form tiles without repetition. These tiles were then be glazed by hand, using glaze recipes found again in our research in the V&A archive.